• 24Nov

    Investors were upset that Yahoo! Inc.’s (YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any better soon. The Yahoo! trouble is not an isolated case. Display rates have started to collapse across the industry, making a chance for Internet advertising to expand as fast as it has over the past decade impossible. That represents trouble for tens of thousands of businesses.

    Yahoo!’s revenue fell 7% in the second quarter compared to last year, drifting down to $1.22 billion. Wall St. focused mostly on one comment:

    Iconic Brands That Just Vanished

    GAAP display revenue was $472 million for the second quarter of 2013, a 12 percent decrease compared to $535 million for the second quarter of 2012.

    At the same time, there was no evidence that Yahoo!’s audience fell, so the yield from the average display ad fell considerably.

    Yahoo! holds a special place among America’s Internet companies. In the United States, according to research firm comScore, it had a monthly audience of unique visitor that was above 192.9 million in May. That put it a very close second to Google Inc.’s (GOOG), which was 193.5 million. Because of its huge size, the trends set by Yahoo! almost certainly represent those of most of the balance of the industry.

    States That Drink the Most Beer

    The bane of display advertising today is that so many Web properties have decided to stake their futures on content delivered on small devices, which include, primarily, smartphones. All of the evidence indicates that advertisers will pay less for messages they post on these smaller screens. Actually, the amount marketers will pay for this content environment is much, much less than for traditional display ads that appear on personal computers (PCs). In an attempt to chase the online content audience as it migrates away from PCs, Internet companies have badly damaged future revenue prospects. The trouble is that people will watch content on smaller screens whether online content sites like it or not.

    Most experts hope that falling display ad rates can be offset by the increase in video content on the Internet. Advertisers will pay a great deal more for video ads than display ads. So, there is a rush to create this sort of programming. But the likelihood that video can balance the drop in display rates appears unlikely.

    Beyond Google’s YouTube, the amount of video posted on the Internet by large content companies is relatively small. In May, Google sites had 154.4 million unique video viewers, driven almost exclusively by YouTube. These visitors spent an average of 437 minutes on Google sites in May. After that, video viewership at other sites drops very sharply. For example, Microsoft Corp. (MSFT) sites had 45.2 million unique video viewers in May. The average time these viewers spent watching video on Microsoft sites was only 36.9 minutes, barely more than a half-hour TV show.

    Internet advertising may remain at current levels in terms of volume, but the monetary yield from these ads likely will never return.

  • 23Nov

    Facebook shares rallied an impressive 30% Thursday, allowing the stock to book its best one-day gain ever. And while shares remain about 10% below the May 2012 IPO price of $38, analysts are predicting that Facebook is finally on its way to reaching, and even crossing, that threshold.

    “Facebook delivered its strongest quarter yet as a public company — results that we think could be thesis-changing for many,” said Doug Anmuth, a JPMorgan analyst who boosted his price target to $44 a share from $35.

    Investors and analysts are most impressed by Facebook’s growing strength in mobile advertising — a part of the business they were initially most concerned about since Facebook lacked a clear strategy for mobile advertising despite the rapidly growing number of people using Facebook on their mobile phones and tablets.

    “One year into Facebook’s mobile advertising efforts, mobile has increased from zero to 41% of total ad revenue,” Anmuth highlighted in a note to clients.

    While the improvements have been gradual, Facebook blew everyone away this past quarter by generating 50% more in mobile ad revenue than what Wall Street was expecting.

    Even after that stellar quarter, analysts say growth should remain strong as Facebook continues to shift toward more social ads that will become increasingly valuable to advertisers.

    Analysts at JMP Securities, who increased their share price target to $38, said that social media giant’s second-quarter results suggest that “Facebook is increasingly becoming a ‘must buy’ for advertisers.”

    Goldman Sachs analysts were also excited by Facebook’s significant improvement in mobile advertising. They put a bullish price target of $46 on Facebook shares.

    “We continue to believe Facebook is at the center of the mobile ad revolution and see considerable opportunity for it to drive higher pricing on its ad units as brand and direct marketers alike take advantage of its broad reach and precise targeting,” said Goldman analyst Heather Bellini.

    As Facebook (FB) shares surged, a number of investors were getting in on the action. Over 360 million shares of Facebook had exchanged hands Thursday, more than seven times the stock’s average daily trading volume.

    The day’s surge pushed the value of Facebook to more than $80 billion, up from just over $60 billion as of Wednesday’s closing bell.

    Facebook’s advance was also getting plenty of attention on Twitter.

  • 15Nov

    In addition to announcing second-generation Nexus 7 and Android 4.3 Jelly Bean, Google today also announced the existence of which is a smart Chromecast shaped dongle instead Nexus Q. Chromecast shaped stick that utilizes an HDMI port on the television to run Chrome OS version is simple and will integrate several Google services such as YouTube, Google Play Music, Play Video, and Google Chrome both applications in mobile, tablet or laptop.
    Chromecast works like a second screen. If someone such as looking at a YouTube video on your phone, laptop, or tablet and then touch the button Chromecast available in the Chrome browser, it is a television that has been installed sticks Chromecast will play the video as it is displayed on the phone screen. In addition Chromecast can also accept input from a variety of devices that will be played simultaneously turns, for example, from cell phones and play video from laptop playing a movie. Besides Google Play Music and Video, Netflix app (in the U.S.) are also supported by this Chromecast.
    Chromecast control can be done from the phone, for example, adjust the volume or change the video played. Chromecast also allows playback of video ‘removed’ from the phone to the tablet and will be passed from the last time the video is played.
    Google Chromecast also able to play music like a DJ. This service can access Google Play Music and Pandora. In addition it can also display tabs Chromecast Chrome on television to view photos or videos on Google+ or Vimeo for example. Chromecast also create opportunities through Google Cast application development SDK for Android, iOS and Chrome. To run Chromecast, the television must have an HDMI port plugs plus a blank as a resource for Chromecast mealui microUSB.
    Chromecast can be purchased at a price of just USD 35 and is now becoming available in the United States. In addition Chromecast can also be purchased from the Play Store, Amazon.com and BestBuy.com. Currently no information when this gadget will be available in Indonesia.

  • 13Nov

    Website analytics company StatCounter have revealed its latest report covering global trends of internet access and software popularity. Dubbed ‘Internet Wars’ the report contains two major power shifts: in terms of mobile internet access Samsung has overtaken Apple whilst Chrome have has stolen Internet Explorer’s browser crown. See below for a full break-down of the report:

    Mobile: Samsung & Chrome lead the way

    In terms of mobile vendors the changes have been somewhat expected. 12 months ago Nokia was the number one vendor for connecting to mobile internet but they’ve now dropped to third place as Samsung overtakes Apple by a small margin.

    In terms of mobile browser usage the global market shows Android’s default browser out in front with 29% compared to Safari’s 25%; but in the US and the UK the Apple products are clear leaders – taking 55% and 48% of the market share respectively.

    This is a direct reflection of mobile OS trends where Android are ahead globally (38%, up from 26% last year) but with the US and the UK showing a pretty clear preference for the iOS. In the US Apple takes 55% and Android 39%; in the UK Apple gets 48% and Android has 30%. The UK also proves to be a bit of a hold-out for Blackberry – holding on to a respectable 15% of the market.

    Browsers & Operating Systems: Internet Explorer beaten, but Windows remains dominant

    The browser wars have seen Google overtake Microsoft’s Internet Explorer for the first time in June this year, with Firefox and Safari taking third and fourth place respectively. Chrome took 34% of the market, compared to IE’s 32%.

    StatCounter’s report also took in the balance of power with operating systems, showing Windows 7 actually increasing its internet usage share to 51% despite the fanfare-launch of Windows 8. And 12 years after its launch, Windows XP is still hanging in there with 21% of the global market, comfortably above Apple’s consistent third-place OSX (over 7% share).

    In the UK specifically Windows 7 still keeps its top-spot with a 49% market share, but – unlike in the global market – Mac’s OSX takes second place with 11%, beating out Windows XP’s 10% share.

    It was also revealed that despite reports of Facebook’s declining appeal amongst teenagers the site has still managed to increase its market share – at least in terms of referall traffic, the metric that StatCounter uses.

    Social media: Facebook still king, though UK has a soft spot for Twitter

    Worlwide Facebook has increased its referral influence from 61% in June 2012 to 71% in June 2013. Other social networks still barely register on this scale – with StumbleUpon falling from 9% to 5%, Pinterest taking the number two slot with 8% and Twitter taking up third place with 7%.

    In the US Pinterest had a far more dominant position, climbing to a healthy second place in terms of referral traffic with 22% of the market share compared to Facebook’s 52%; whilst in the UK it was Twitter that took the number two spot, with 16% of referral traffic compared to Facebook’s 62%.

    However, it should be noted that referral traffic – whilst a useful metric – is by no means the be all and end all of social media influence.

    A recent essay by Ethan Zuckerman for the Atlantic pointed out that whilst Facebook may dominate in terms of user figures, the influence it create tends to be fairly insular – with links spread amongst individuals that are already friends. Zuckerman counterpoints this with Reddit – which is far less popular in terms of actual user figures but might be considered more influential as it manages to  spread content amongst strangers, reaching further flung areas of the web.

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  • 12Nov

    California: Google is rumored to be opening for Google TV streaming service. The tech giant is said to be developing a streaming service similar to cable TV services, such as Hulu or Netflix.
    Wall Street Journal reported on Tuesday, July 16, 2013, according to sources who declined to be named. The source revealed that Google has approached several media companies to discuss licensing and television program content. Google wants to provide more services to Google TV via channels such as television package, but by using a broadband connection.
    Google TV audience of streaming content will not require registration and subscription requirements as well as cable television service. Google TV so users will not be charged monthly. Google TV is not much different from the Apple TV. But the Apple TV first implement streaming TV service.
    Google seems to need to fight hard to make it happen because just like the Apple TV earlier, the problem of security issues and also the reluctance of media companies to cooperate with Web TV newcomers a big challenge.

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  • 10Nov

    Google and Fraunhofer IIS deliver the first movies with a true 5.1 channel surround sound experience from Google Play. The immersive sound quality consumers have come to expect from TV, Blu-ray disc or DVD is now available with movies streamed or downloaded from Google Play directly to their Android devices running 4.1 or later. Google chose HE-AAC Multichannel as Android’s only surround sound codec due to its open-standard nature and excellent bit-rate efficiency.

    When connected to a surround sound system and TV with an HDMI cable, Android users will be able to play high quality audio and video from their smartphones and tablets in surround. On the go, Android devices will play movies in great stereo quality and selected Nexus products will also include the Fraunhofer Cingo virtual surround rendering technology, which will play movies in realistic surround sound on earphones or tablet stereo speakers.

    Android’s HE-AAC Multichannel implementation includes full support for loudness and downmix metadata commonly known from the broadcast TV world, as well as other features that allow the sound to be tailored for an optimum user experience in any listening mode and environment.

    “Google Play movies in 5.1 HE-AAC Multichannel sound are the first realization of our vision of bringing true theatrical surround sound to mobile devices,” said Robert Bleidt, Division General Manager at Fraunhofer USA Digital Media Technologies. “The Google and Fraunhofer partnership creates a tremendous value for consumers by offering one format that delivers a high quality experience both in-home and while mobile. Consumers may experience surround sound over headphones while on their way home from work, and finish the movie in true, exciting surround in their living room,” he added.

    HE-AAC Multichannel is part of the Fraunhofer FDK AAC codec library for Android since version 4.1 and a required feature of all Android-compatible devices. This software makes open-source Fraunhofer implementations of the MPEG audio codecs AAC, HE-AAC, HE-AACv2, and AAC-ELD available to the Android community.

    HE-AAC is today’s most efficient high-quality surround and stereo audio codec deployed in over 5 billion devices and used in TV, radio, and streaming services worldwide. The codec is natively integrated into most operating systems, streaming platforms and consumer electronics devices. In addition to its unique coding efficiency, HE-AAC has the dynamic ability to change audio bit-rates seamlessly in order to adapt to changing network conditions as consumers stream content to a variety of devices. It can be used with any adaptive streaming technology including MPEG-DASH, Apple HLS, Adobe HDS and Microsoft Smooth Streaming.

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  • 03Nov

    California – Google announced the Android 4.3 operating system in a Google event in San Francisco on July 24, 2013. Android 4.3 will be used on the Google Nexus 7 new and old.
    Since the announcement of Android 4.3, the operating system on a tablet computer Google Nexus 7, 10 and Nexus smartphone Google Nexus 4 and Galaxy Nexus will be upgraded to Android 4.3, said Hugo Barra, vice president of product manjemen Android.
    While the mobile operating system of the Samsung Galaxy S4 edition of Google Play and HTC will also be enhanced, Barra stated.
    Barra did not say when the other Android devices can get Android 4.3. At the operating system is not much change. There is only a little extra on the software. For example, the profile Multi-User Restricted, Smart Bluetooth technology and the higher graphics capabilities thanks to Open GLES 3.0.
    Officially, Android 4.3 Jelly Bean is still in version. In accordance with the changes only slightly. This means, the fans still have to wait for Google’s Android operating system Key Lime Pie.

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  • 17Oct

    Dynamo ONE Plugin, known as the easy button for WordPress , which is owned and supported by Plugin Dynamo, is excited to announce the release of an upgrade to the Dynamo ONE Plugin. The upgrade enhances the amazing Dynamo ONE Plugin making it even more seamless and effective at setting up WordPress blogs. The Dynamo ONE Plugin allows users to configure and set-up their WordPress site into a highly optimized SEO site in less than 90 seconds.

    This upgrade improves how the Plugin syncs with the user’s account for activation and the new layout is a simple 6 click process. This new process will allow users to set-up their WordPress site in less time with less mistakes.

    Wesley Williams, Plugin Dynamo’s Managing Partner said, “The Dynamo ONE Plugin was the 1st Plugin to integrate the SEO settings and basic Plugin requirements into one Plugin to make the entire process easy for the user. This update demonstrates our continued support and push to simplify the WordPress set-up process.”

    About the Dynamo ONE Plugin:
    Dynamo ONE Plugin was created by Plugin Dynamo and is a one of a kind tool that enables users to save time when configuring and setting up WordPress sites. For people who want to configure and set up their WordPress sites quickly and effectively, Dynamo ONE Plugin is the most ideal tool. It allows users to make their WordPress sites SEO friendly and highly optimized in a matter of seconds.

    About Plugin Dynamo:
    Plugin Dynamo is owned and operated by dotCOM Interactive based in Dallas Texas. Since 2010, Plugin Dynamo has been producing easy to use Plugins. Its Plugins are regularly updated to incorporate new ideas from users, and also to ensure that they are in harmony with the latest versions of WordPress. Plugin dynamo is committed to offering valuable support to its customers.

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  • 09Oct

    Easy Solutions, the Total Fraud Protection® company, today released Detect Safe Browsing (DSB) version 4.0. With DSB 4.0, financial institution can provide an important additional layer of fraud prevention to the end-user, to better protect against malware and other sophisticated threats such as, pharming, man-in-the-middle (MITM) and man-in-the browser (MITB) attacks. With DSB 4.0, Easy Solutions now extends this support to the two most popular mobile platforms: Android and iOS, ensuring that over 90%1 of mobile users can securely access their mobile banking accounts.

    The APWG recently reported over 1.3 million confirmed-malicious files for Android alone2, making mobile malware one of the fastest growing classes of threats.

    “Mobile banking has become the preferred method for many consumers to conduct their online banking. Unfortunately for financial institutions, some of the most insidious and difficult-to-detect malware is now being targeted at the mobile end-point,” said Daniel Ingevaldson, CTO of Easy Solutions. “With Detect Safe Browsing now available for iPhone and Android devices, financial institutions will be able to provide their customers with a simple and unobtrusive way to secure their mobile banking experience.”

    DSB is a critical component of Easy Solutions’ Total Fraud Protection platform, which provides comprehensive fraud protection across all channels, and extended to the end-user. By combining cross-channel risk-scoring, transaction anomaly detection, multi-factor authentication, secure browsing, and detection and take-down services, Easy Solutions blocks criminals at all three phases of the fraud lifecycle – planning, launching, and cashing – while ensuring that authorized users can conduct business.

    DSB 4.0 from Easy Solutions provides visibility and real-time intelligence of the threats impacting consumers. Based on a proprietary cross validation technology that prevents re-direction to fraudulent websites, DSB 4.0 includes some of the following capabilities:

    • Secure Mobile Browsing with the DSB App: The free DSB app, now available for both iOS and Android devices, gives customers a simple way to protect bank transactions performed on their mobile device or tablet
    • Accelerated Disinfection: DSB enables customers to quickly deploy on-demand cleanup procedures for malware related advanced persistent threats (APTs), enabling financial institutions to mitigate zero-day and targeted attacks.
    • Active Phishing Protection: DSB provides enhanced phishing protection based on Detect Monitoring Services’ (DMS) black list. Since DMS detects phishing attacks in early stages, DSB users are protected from the very latest phishing scams, minimizing their exposure to fraud.
    • Proactive, Real-time Malware Protection: DSB employs proprietary cross-validation technology that detects DNS poisoning and ensures that the end user can connect to the protected site. When an active redirection is detected, DSB stops the fraudulent connection.

    ABOUT EASY SOLUTIONS

    Easy Solutions delivers Total Fraud Protection® to over 100 clients, with over 32 million end users. The company’s products protect against phishing, pharming, malware, Man-in-the-Middle and Man-in-the-Browser attacks, and deliver multifactor authentication and transaction anomaly detection. For more information, visit http://www.easysol.net, or follow us on Twitter @goeasysol.

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  • 02Oct

    Norwegian browser developer Opera Software has confirmed the switch of its browser development to a rapid release cycle with the launch of Opera Next 16. The new version number comes less than a month after Opera 15 FINAL was released, which saw Opera switch from its own proprietary Presto web engine to the Blink engine used by Google Chrome.

    As with all rapid release cycle updates, there are no major overhauls to be found in Opera Next 16, although a number of interesting new features have been showcased as the next iteration starts its journey towards final release.

    Opera 16 — which is based on Chromium 29, the engine that powers Chrome 29 (currently in beta) — comes with support for the W3C Geolocation API, a form auto-filler tool and opera:flags, a shortcut to settings that allows adventurous users to play with experimental features.

    Users will also find a new setting under Browser > Start Page called “Preload Discover contents”, which allows users to switch this feature off.

    Platform-specific updates include support for Jump Lists in Windows 7 and 8, plus the addition of Presentation mode to the Mac platform.

    In addition to these existing features, Opera has revealed the next set of features it’s working on, with the promise that early versions of these will be rolled out into the Opera Next build over the next few weeks. These include proper bookmarks support, synchronization via Opera Link, improved tab handling and themes.

    Opera Next 16 is considered “alpha” software, which is why — like Firefox Aurora — it’s designed to run alongside an existing stable build of Opera, allowing users to experiment with new features without affecting their day-to-day browsing. Updates are frequent as bugs are discovered and fixed, but users should not attempt to rely on Opera Next as their primary browser, hence the separate installation.

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